I've had a lot of queries of late (some prompted by my recent talk ) from people in Web Design companies asking about the future of their industry and what they can do to stay competitive. I initially wrote a long post on this topic, most of it late at night and much of that after several glasses of fine wine and it all became a little rambling. So, at the risk of passing up some consultancy cash*, I deleted that and instead I offer this slightly more succinct and considered Top 5 tips for Web Design Agency survival : 1. Understand what the Web actually is! The Web is moving from a publishing platform to a global computation platform. This means that the Web site is becoming the Web Application. The Web is becoming the medium through which not only humans, but other web sites and other systems will interact with the organization. The notion of the brochureware site will die for all but the very bottom end of the market. 2. Respect your Geeks! Firstly, engineers are not unwashed, ...