As a team, Technology Research has been paying a great deal of attention to the importance of the end user in the process of innovation and development. We have witnessed over the last couple of years how companies and organizations such as Amazon and Google have benefited by opening up their innovation process to amateur enthusiasts and how others such as Flickr who have made Web Services API's available for experimentation have added value to their product through enhanced capability, flexibility and functionality developed by third parties . And there are many, many other examples. In concept the hacking, adaption or customization of software is not new. The home computers of the early 1980's practically demanded end-user programming, computer Games 'modding' has been around almost as long as computer games have and the definitive open-source example of Linux shows what can become of enthusiast lead development. What is new is the fact that smart organization...
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